This installation is within a pedestrian mountain tunnel, the Neutor Passage in Siegmundstor Tunnel in Salzburg. In these mountain passages, there are many vitrines that are primarily used for advertising – anything from real estate of lake houses, to beauty parlours. I have been working with window vitrines over the last six years. I am completely obsessed with these strange, compressed spaces that direct our attention to the goods inside, which are always available for purchase. I am curious about how value is created; how one object can end up in a museum, while another in a store window, or another becomes a representation of the divine and takes on animistic qualities. We are simply selling ideologies of culture in one format or another, particularly as museums and department stores were developed simultaneously as spaces of surveillance and self-regulation of gender and class.